The internet is a very important platform for human beings the world over. Many people in the world use the internet for many activities. Most of us use the internet for advertising products and services. However, there is a good number of people who use the platform to build their own brands. The brand can be your own name that you want to sell to make money or for other reasons. For this to happen, your name must be attached to a profile.
Creation of an online identity is an easy task. It is however not an easy task to manage your online profile. The reason is that search engines generally reveal everything about your if a name is searched. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This poses a problem. You want some parts of your identity revealed while others to be hidden. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. With search engines, it is possible to customize what appears after searching. This can enable you to dictate what appears if your name is searched. In the business world, SEO is used to ensure that you get a competitive advantage over your competitors. This happens if other people are offering similar products online.
The case of a man called Michael Bullard Jr. brings out a situation arising from online identity management. The man had court cases that affected his name. Most aspects of his life were revealed and linked to the case that he was involved with. His images were not spared either. Now, if you search the name of the person, there is a problem. When you search him, what appears is information about his legal problems. Part of the information are photographs of the person while in custody.
The situation of Michael Bullard leads to serious issues when it comes to online identity management. How can he or any other person control what appears when one searches their name? Can he filter what appears? Well, there are solutions to people such as Mike Bullard Jr. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
Due to the increased traffic on the internet, it is important for people to check what appears when their names are searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.